BRAND AWARENESS, CONTACTLESS, YET IN PERSON!

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How many articles about how Covid-19 has impacted business, its impact on sales (tell me about it) and how will we recover.

One thing is for sure, as with any major down turn, marketing budgets get hit and they have been hit especially hard this time round. However, how do ‘we’ keep marketing to consumers, how do ‘you’ still standout from the crowd?

Brand Awareness for new products, supporting valuable listings, to increase sales, is invaluable.

Experiential promotional campaigns have always been popular with consumers – it is that unique experience that brings consumers and brands together.

What is the alternative to Covid19 restrictions and a reduced Marketing Budget?

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'Just' Digital Marketing is cheaper, yet consumers don't get to engage with a person - your brand!

We have a successful – Promo, scan and Engage – activity that brings brands and consumers together, contactless, yet with a person (your brand) and a QR code!

Our Brand Ambassadors can continue safe engagement with consumers, encouraging them to scan the QR code to either provide an instant money off voucher.

This also allows the opportunity for key messaging, Q&A, data capture for on going contact and supports Brand Awareness.

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Let It’s Promotional keep the consumer engagement alive, whilst keeping everyone safe.

A practical and LOW COST way of brands interacting with consumers.

Flexible and dynamic, fun games and activities can be added, depending on the risk elements associated with Covid-19 at the time.

Contact us for a chat, we would love to keep promotional marketing alive. Its effectiveness is proven, it power has shown for years through improved sales. The current crisis need not be the end of this amazing marketing tool or the agencies that provide it.

www.itspromotional.co.uk / 01937 91 81 81 / phil@itspromotional.co.uk

Door to Door (door drops) – Getting it right!

We hear lots about door drop leafleting, when prospecting for new business.

Questions are often – “do you pass it on to a third party”, “how do you know all the leaflets will get delivered”, “do you know the area”, “will the leaflets get dumped” etc.

The science behind ensuring we are successful at door to door leafleting, keeping our integrity is simple – we do our home work.

We use the Royal Mail PAF (Postal Address File) system to ensure we get the right area, right demographic, right streets! Its as up to date as you can get!

We analyse the route needed for efficient delivery including replenish points for the team. This also allows us to understand how many people we will need for the task. (not every area is the same, longer driveways, rural, urban, apartments etc.).

Recruiting the right team is as important as the analysis. We use preferred staff first and foremost and if needed, recruit people using the best recruitment sites available, using local people. Our talent team vet the individuals, from seeing driving licences to passports, national insurance numbers and references / experience.

Our Campaign Field Management team are also hands on, ensuring everyone has the right information, maps, expectations and spot check the team door dropping.

Your door drop is important to you so its important to us!