Author: It's Promotional

Founder of Its Promotional.
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BRAND AWARENESS, CONTACTLESS, YET IN PERSON!

brand awareness, shopper engagement, product sampling, product handout, leaflet distribution, promotional staff, brand ambassadors, promotional staff London, product launch, experiential, experiential marketing, promotional marketing, promotional agency, brand launch, event managers, event staff

How many articles about how Covid-19 has impacted business, its impact on sales (tell me about it) and how will we recover.

One thing is for sure, as with any major down turn, marketing budgets get hit and they have been hit especially hard this time round. However, how do ‘we’ keep marketing to consumers, how do ‘you’ still standout from the crowd?

Brand Awareness for new products, supporting valuable listings, to increase sales, is invaluable.

Experiential promotional campaigns have always been popular with consumers – it is that unique experience that brings consumers and brands together.

What is the alternative to Covid19 restrictions and a reduced Marketing Budget?

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'Just' Digital Marketing is cheaper, yet consumers don't get to engage with a person - your brand!

We have a successful – Promo, scan and Engage – activity that brings brands and consumers together, contactless, yet with a person (your brand) and a QR code!

Our Brand Ambassadors can continue safe engagement with consumers, encouraging them to scan the QR code to either provide an instant money off voucher.

This also allows the opportunity for key messaging, Q&A, data capture for on going contact and supports Brand Awareness.

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Let It’s Promotional keep the consumer engagement alive, whilst keeping everyone safe.

A practical and LOW COST way of brands interacting with consumers.

Flexible and dynamic, fun games and activities can be added, depending on the risk elements associated with Covid-19 at the time.

Contact us for a chat, we would love to keep promotional marketing alive. Its effectiveness is proven, it power has shown for years through improved sales. The current crisis need not be the end of this amazing marketing tool or the agencies that provide it.

www.itspromotional.co.uk / 01937 91 81 81 / phil@itspromotional.co.uk

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Product Awareness – Bringing it to London’s Stations

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How to get your product in front of consumers.  Yes social media is great, however those ‘old fashioned’ sensory activities can not be beaten.

Our team of professional brand ambassadors have been out, around the Capitals stations, meeting commuters, discussing this brand and giving them a free bottle to boot!

Successful? oh yes!

 

People who had not heard of the product do now!

Those who had heard and not tried, here is one on us!

Got a question about it, the team can help.

Campaign aim – awareness.  Campaign target – sales increase.

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Creating Brand Awareness

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We recently got asked to bring a brand awareness campaign to life.

The challenge – 100 stores, 100 brand ambassadors and 1 weekend to do it in.

Of course we did it.

We have some challenges, not least 7 days notice as well as contacting 100 amazing professional promotional staff across the UK, literally from Scotland to the ‘deep South West’.

What an amazing campaign though. An amazing way of bringing brand awareness to consumers, with a direct and simple message about the product, its benefits and a ‘gift’ with something off the price.

Reaching thousands of people with ‘in the moment’ engagement, really benefits bringing brand awareness.

It is a fantastic way of letting consumers know where to buy a product, be it on line, in store or both!

You also get the opportunity for insights from consumers; they’re thoughts on flavours, colour, texture, price etc. plus the data capture to keep in touch with them, supporting your relationship building.

Retail is having a very hard time at the moment, therefore the brands in store get the knock on effect. Stand out from the crowd, let people know you are there, where to find you and what you are about. It’s Promotional can help any business, big or small in promoting brand awareness, new product launches, service changes etc.

phil@itspromotional.co.uk is my email address and always happy to chat or nip for a coffee.

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Experiential Marketing

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Experiential and promotional activities are just so powerful. It’s an AMAZING way of communicating directly with the public.

Since launching IT’S PROMOTIONAL the feedback we have had has been tremendous – down to our personal service, our commitment and our attention to the brands / key messaging.

YOU

You all have great products and we are sure, as part of your marketing strategy,  you are doing a full range of activity from advertising, social media, awareness activities.

Or are you? Cost is always at the front of our decisions – of course. Does experiential / promotional marketing need to be expensive?

THE PUBLIC

Fickle lot aren’t we!

Today your the best then tomorrow someone else is. In crowded categories getting the attention of the public can be really hard.

How on earth do you ‘really’ stand out and get a lasting impact. How do you protect those vital listings?  How do you get the consumer to know about your product and where they can get it?!

The public need help to know what they want!

Us – It’s Promotional

Its surprising how many brands out there, especially in busy categories, don’t do any form of sampling / demonstrations or key messaging.

How can you not? A connection directly to the public is gold, a lottery win – increased sales!

Seriously how do the public know what your brand looks like, tastes like, works like….. indeed do they know your in that store, supermarket or even on the web.

We (promotional marketer’s) are the connection with your brand to the public.

We get your brand into the hands of consumers, whether it’s food or drink samples, key messages about a service, demonstrations of the latest product.

Its does not need to cost the earth or if you have a great budget, then make the earth move!

Get a return on your investment by increasing your sales, by retaining your listing or launching a new product.

Try us! Using an agency already – still Try us! Never done it before – Try us, we will guide you through it.

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Door to Door (door drops) – Getting it right!

We hear lots about door drop leafleting, when prospecting for new business.

Questions are often – “do you pass it on to a third party”, “how do you know all the leaflets will get delivered”, “do you know the area”, “will the leaflets get dumped” etc.

The science behind ensuring we are successful at door to door leafleting, keeping our integrity is simple – we do our home work.

We use the Royal Mail PAF (Postal Address File) system to ensure we get the right area, right demographic, right streets! Its as up to date as you can get!

We analyse the route needed for efficient delivery including replenish points for the team. This also allows us to understand how many people we will need for the task. (not every area is the same, longer driveways, rural, urban, apartments etc.).

Recruiting the right team is as important as the analysis. We use preferred staff first and foremost and if needed, recruit people using the best recruitment sites available, using local people. Our talent team vet the individuals, from seeing driving licences to passports, national insurance numbers and references / experience.

Our Campaign Field Management team are also hands on, ensuring everyone has the right information, maps, expectations and spot check the team door dropping.

Your door drop is important to you so its important to us!